Nareit's REIT Report Podcast
A show about the latest news and developments in REITs and real estate investment. All episodes feature informative and timely interviews with REIT and publicly traded real estate executives, analysts, industry professionals, and thought leaders.
Nareit's REIT Report Podcast
Lamar Advertising CFO on Digital Strategy, Local Market Strength, OOH Opportunity
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Jay Johnson, CFO and treasurer at Lamar Advertising Company (Nasdaq: LAMR), joined the REIT Report podcast to discuss the state of out-of-home (OOH) advertising, where Lamar sees new growth potential, the importance of serving local as well as national clients, the growing share of digital advertising, the enduring appeal of traditional billboard formats, and more.
Founded in 1902, Lamar has been publicly traded for nearly 30 years and transitioned to a REIT 12 years ago. The company’s longevity is rooted in the ability to remain relevant to clients as the business has evolved from traditional billboards to digital and programmatic advertising, Johnson noted.
Johnson described OOH advertising today as well positioned, with national advertising improving and new categories like pharmaceuticals opening meaningful opportunities. “It’s a great time to be in out-of-home,” he said, noting that even a small share of pharma ad spending could be significant for Lamar.
Chapters:
00:00 Digital vs Static Reality
00:28 Welcome to The REIT Report
00:56 Lamar Longevity and Evolution
02:18 Out of Home Market Tailwinds
03:06 New Verticals Pharma and AI
04:33 Footprint and Economic Signals
05:30 Digital Conversion Strategy
07:11 Local Sales Engine
08:16 Top Local Advertiser Verticals
09:12 SEC Reporting Debate
10:17 Three Competitive Pillars
12:26 Scale Performance and Wrap Up